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Coffee Cup Advertising

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Coffee Cup Advertising

Campaign reach: Coffee places
Campaign time: minimum 1 month
Est. impressions: 1.7M per store/month
Expected recall rate: 70-80%
Audience demographics: millennials

Category: Coffee Sleeve Marketing
Tag: Coffee Cup Advertising

 


Coffee Cup Advertising is an unconventional way to surprise your audience
How does it work?
Your logo and message are printed on sleeves that protect coffee drinkers from hot coffee. The cup sleeves are distributed to the cafe stores you selected. Specific targeting is provided with a in-house tool to profile the demographic profile and identify specific coffee venue addresses.
Impact
Each venue distributes approx. 2,500 coffee cups/month, generating a estimated total of 1.7M impressions. Think this as small moving billboard that your audience will grab and carry it forward. The coffee venues deliver in the hand of the consumer generating an impact up to 70% brand lift.  Your advertisement cannot be ignored as the consumer will grab it in their hands. On average, each coffee cup will provide 35 min of exposure. Coffee Cup Advertising provide an additional exposure to other viewers who are in the surrounding.
This concept is sub-segment of ambient advertising  that its been proven by research studies* to demonstrate better perception and engagement in comparison to traditional OOH
Examples:
Education: target coffee venues inside the campus to promote university initiatives
Dental services: raise awareness of your audience to consider teeth whitening services after drinking the coffee
Nonprofit organizations: raise awareness for donations close to the target area. Place you message in coffee shops inside public institutions
Contact us to learn more how to run a program and how Coffee Cup Advertising can benefit your business or client

Sources:

*Luxton, S. What is called Ambient Advertising? Monash University. 2000
* Gambetti, R. C. (2010). Ambient Communication: How to Engage Consumers in Urban Touch-Points.    California Management Review, 52(3), 34–51