Box Top Advertising: Pizza Deliveries Are Saving Lives

Box Top Advertising: Pepperoni & PSA toppings are the latest “in-the-hand” & “outside-the-box” marketing

In an age where traditional advertising methods like billboards, TV commercials, and internet pop-up ads are increasingly seen as intrusive and ineffective, there is a growing demand for more innovative and consumer-friendly marketing strategies. Many people find these conventional forms of advertising to be annoying, often going out of their way to avoid them with tools like DVRs, caller ID, and ad-blocking software. As a result, advertisers are looking for new ways to engage their audience without being disruptive.

One rising and highly effective method is Box Top Advertising. This approach involves placing advertisements on daily consumables that consumers cannot ignore because they must interact with them directly. Items such as drink coasters, prescription bags, coffee sleeves, and, notably, pizza box tops have become prime real estate for advertisers looking to make a meaningful connection with their audience.
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Box Top Advertising: use it to run awareness campaigns

Box Top advertising is one of the In-the-Hand advertising tactics that relies on placing ads on consumables that the target audience can’t ignore as they have to take them in their hands. Such consumables can be: drink coasters, prescription bags, coffee sleeves, door hangers, hotel key cards. Among a variety of customized applications for its clientele, Adzze, in collaboration with Bucket Media, has recently worked with the state of Missouri to educate the public on the legal limitations of marijuana legislation with a awareness message placed on the pizza box top. In short, “Don’t drive high”. While marijuana laws vary dramatically among the 50 U.S. states, NO state’s driver’s license includes a license to drive under the influence of any drug or be otherwise impaired. “Drive High, Get a DUI”.

Based on the advertising agencies’ credentials and creative concept, The Missouri Department of Transportation (MODOT) has chosen Adzze and Bucket Media as the primary messengers to one of its most concentrated target markets. How better to reach a relevant audience with the munchies than with the sobering impact of ramifications that result in legal expenses, a criminal record and jail, if not injury or death?

In a recent statement, Jon Nelson of the MODOT emphasized the gravity of both the physical dangers as well as the legal and financial repercussions. “Driving drug-impaired or riding with someone who is drug impaired is not worth the risk. Not only do you risk killing yourself or someone else, but the trauma and financial costs of a crash or an arrest can be significant. The consequences are serious and real.”

While this singular example is one of public service and pizza box top, non-profits and private enterprise are also moving away from “traditional” publicity vehicles and achieving a higher ROI in a much less obtrusive means to reach consumers, investors and the public. Without a doubt, politicians, charities and government agencies are finding more creative means by which raise funds and awareness … as are private enterprises increasing revenues.