Box Top Advertising: Pizza Deliveries Are Saving Lives
Box Top Advertising: Pepperoni & PSA toppings are the latest “in-the-hand” & “outside-the-box” marketing
NEW YORK, NY, US, October 1, 2019 — More than 70% of U.S. consumers find billboards, TV commercials, robo-calls and internet pop-up ads to be sensory pollutants annoying and invasive, if not simply ignored. DVR’s, caller I.D. and ad blocking software have rendered the past centuries’ platforms obsolete. Yet some non-profit, government and commercial entities persist in alienating their target audiences through such arcane, counterproductive and ineffective media. That is, until modern and innovative strategies have achieved traction and found a unique means by which to, “drive home” the message. Box Top Advertising is an emerging concept used by several agencies.
Box Top Advertising: use it to run awareness campaigns
Box Top advertising is one of the In-the-Hand advertising tactics that relies on placing ads on consumables that the target audience can’t ignore as they have to take them in their hands. Such consumables can be: drink coasters, prescription bags, coffee sleeves, door hangers, hotel key cards. Among a variety of customized applications for its clientele, Adzze, in collaboration with Bucket Media, has recently worked with the state of Missouri to educate the public on the legal limitations of marijuana legislation with a awareness message placed on the pizza box top. In short, “Don’t drive high”. While marijuana laws vary dramatically among the 50 U.S. states, NO state’s driver’s license includes a license to drive under the influence of any drug or be otherwise impaired. “Drive High, Get a DUI”.
Based on the advertising agencies’ credentials and creative concept, The Missouri Department of Transportation (MODOT) has chosen Adzze and Bucket Media as the primary messengers to one of its most concentrated target markets. How better to reach a relevant audience with the munchies than with the sobering impact of ramifications that result in legal expenses, a criminal record and jail, if not injury or death?
Pizza Topper Awareness Campaign