Here Why Brands are Placing Advertisement on Placemats

Advertisement on placemats is becoming a common practice among modern day marketers. This is as businesses try any possible approach to convince the same customers into buying. Therefore, we see marketers going for the concept of advertisement on placemats. So, what is advertisement on placemats and how does it work?

Definition of Advertisement on Placemats

As the phrase suggests, advertisement on placemats refers to printing adverts on the placemat. A placemat is a small mat underneath a dining plate to protect the table from the heat of the plate and food.   In that regard, every customer visiting the restaurant for dinner, breakfast, or even during lunch hour will use the placemats. Our Restaurant Placemats ads are perfect for you! Learn how to place advertisements on restaurant placemats in this quick guide!

That creates an opportunity for the marketers to reach the customers through advertisements on placemats. Therefore, the advertiser will come up with an advertisement message, print the message on the placemats, and collaborate with a restaurant owner, who uses the placemats at every dinner table.  Customers walking into the restaurant will be attracted to the unusual but creative advertisement, and even interact with the advert more than once. Ultimately, the same customer will remember the advertisement even after leaving the restaurant.

For marketers, placing Advertisement on placemats is an effective approach of targeting customers. This is because following the discovery of Coronavirus vaccine, we see more people walking into restaurants to enjoy their favorite meals.  Therefore, this is the best time for marketers to reach out to restaurant owners requesting for a chance to advertise through placemats.

What are The Benefits of Advertisement on Placemats?

Let us look at some of the top reasons for marketers to consider advertisements on placemats.

Inexpensive form of advertising

Does your current advertising method feel so expensive? Consider advertisements on placemats and realize greater cost savings to your business. Printing ads on placemats costs just a fraction of how much you pay to place a billboard for one month. Being an inexpensive approach for reaching your customers, ads on placements is therefore, the best alternative for your business.

Gains Greater Customer Attention

Advertisement on placemats attracts greater customer attention compared to adverts using the traditional forms of advertising. Consider that the customers walking into the restaurant are coming for refreshments, and often in a relaxed mood. On the other hand, road users are often rushing to their destination, hence no time to stop and read the advert on the billboard. Besides, the restaurant customers will look at the advertisement on placemats more than once, which creates a greater possibility for remembering the message.

Unusual and Creative Advertising Methods

Another top reason why advertisement on placemats is great for your business is that it is a creative approach for reaching your target audience. It is through ensuring that the message creative that the advertiser will reach a larger audience. Besides, the target audience do not expect to find the advertisement on the table, and so here is some sense of curiosity generated, attracted their attention.

Integrating Digital Marketing with Placemat and Tabletop Advertising

Placemat and tabletop advertising effectively engages local audiences and can achieve even greater impact when aligned with digital marketing strategies. Merging the tangible benefits of physical ads with digital connectivity allows businesses to offer a more engaging, measurable, and interactive experience for customers. Here are some key ways to integrate placemat advertising with digital campaigns to drive engagement, monitor performance, and boost conversions.

QR Codes for Instant Customer Engagement

QR codes are a straightforward, cost-effective way to connect physical ads with digital channels, inviting diners to interact with the brand directly from their smartphones.

How It Works: A restaurant or tabletop ad could feature a QR code linking diners to a landing page, app, or digital promotion. For instance, a local gym might use a QR code on a placemat to offer a free guest pass, while a retail store could promote an exclusive discount.

Benefits:

Measurable Engagement: QR codes provide data on customer interactions, allowing brands to see how many people scanned the code, the time spent on the landing page, and actions completed, like signing up for a newsletter or redeeming an offer.

Immediate Conversion: QR codes turn a passive viewing experience into an active customer journey, allowing diners to engage in real time.

Tailored Campaigns: Codes can direct different audience segments to personalized landing pages, enhancing campaign relevance and impact.

Social Media Calls-to-Action

Including a social media call-to-action (CTA) on placemat ads can encourage customers to engage with the brand online, increasing brand visibility across digital channels.

How It Works: Ads can prompt diners to share their dining experience on social media, tagging the restaurant or using a specific hashtag. For instance, a restaurant might encourage patrons to post a meal photo for a chance to win a free meal, while a local business could run a hashtag campaign encouraging photos with their products.

Benefits:

Enhanced Online Engagement: Social media CTAs help extend the reach of the ad beyond the restaurant, potentially going viral through user-generated content.

Word-of-Mouth Marketing: Social sharing encourages organic brand exposure, building trust through recommendations from customers’ social networks.

Growing Brand Following: Displaying social media handles on placemat ads makes it easy for diners to follow the brand for future updates, promotions, and campaigns.

Promotional Codes and Special Offers

Offering exclusive discounts or promo codes through placemat advertising effectively connects offline experiences with online transactions, enabling businesses to track the success of their placemat ads in driving conversions.

How It Works: A placemat ad can display a unique promo code for online orders, in-store purchases, or service sign-ups. For example, a restaurant might offer a code for 10% off a future order, or a retail store could provide a discount on first-time purchases.

Benefits:

Trackable ROI: Promo codes allow businesses to measure ad effectiveness by tracking code usage, helping assess return on investment (ROI).

Encouraging Repeat Business: Codes incentivize customers to make future purchases, driving repeat traffic both online and in-store.

Customer Database Growth: Requiring an email sign-up for promo codes helps businesses build a customer database for future email marketing and remarketing campaigns.

Gamification and Contests

Adding gamification elements to placemat advertising makes it interactive and memorable, engaging customers in a way that goes beyond simply reading an ad. Digital prizes and incentives can add further appeal.

How It Works: Placemat ads can feature games or contests, such as trivia questions, riddles, or scavenger hunts, where diners can submit answers online to win prizes.

Benefits:

Enhanced Engagement: Gamification encourages diners to actively interact with the ad, creating a memorable experience with the brand.

Broadened Reach: Contest entries can be submitted online, moving the engagement to digital platforms, where brands can further connect with customers.

Fostering Loyalty: Fun and interactive contests help create a positive brand experience, promoting long-term customer loyalty.

Building Email and SMS Marketing Lists

Placemat ads can also invite customers to submit their contact information, turning a simple dining experience into an opportunity for building email and SMS marketing lists.

How It Works: Ads could invite diners to join a loyalty program or receive exclusive offers by submitting their email or phone number through a landing page. A restaurant, for instance, might offer a free dessert on the next visit in exchange for joining its email list.

Benefits:

Effective Lead Capture: This strategy enables businesses to grow their customer database, which can be used for future marketing efforts, such as newsletters and personalized promotions.

Ongoing Engagement: With contact information, brands can continue to connect with diners through email or SMS campaigns, encouraging repeat visits and increasing customer lifetime value.

Trackable Conversions: Brands can monitor sign-up conversions and follow the customer journey, assessing the impact from the first interaction to purchase.

Integrating placemat and tabletop advertising with digital marketing creates a powerful link between physical and online engagement. By leveraging tools such as QR codes, social media prompts, gamification, and promo codes, businesses can elevate their placemat ads to deliver real-time engagement, measurable interactions, and meaningful conversions. This approach offers a comprehensive solution for reaching audiences in both physical and digital spaces, enhancing brand loyalty and boosting ROI.

Conclusion

Are you looking for an effective approach to reach your customers? With advertisement on placemats, you can reach a high audience and hence achieve your marketing goals. Therefore, talk to Adzze for creative advertisements on placemats. We have built the capacity to provide businesses with effective ads on placemats, and other in-hand advertising approaches. Call us today for an estimate and no-obligation consultation.

We dive deeper into the advantages of this innovative advertising approach, exploring its cost-effectiveness and how it stacks up against other media options, in our additional blog posts.