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Placing Advertisement on Placemats

Here Why Brands are Placing Advertisement on Placemats

Advertisement on placemats is becoming a common practice among modern day marketers. This is as businesses try any possible approach to convince the same customers into buying. Therefore, we see marketers going for the concept of advertisement on placemats. So, what is advertisement on placemats and how does it work?

Definition of Advertisement on Placemats

As the phrase suggests, advertisement on placemats refers to printing adverts on the placemat. A placemat is a small mat underneath a dining plate to protect the table from the heat of the plate and food.   In that regard, every customer visiting the restaurant for dinner, breakfast, or even during lunch hour will use the placemats.

Placing Advertisement on Placemats

That creates an opportunity for the marketers to reach the customers through advertisements on placemats. Therefore, the advertiser will come up with an advertisement message, print the message on the placemats, and collaborate with a restaurant owner, who uses the placemats at every dinner table.  Customers walking into the restaurant will be attracted to the unusual but creative advertisement, and even interact with the advert more than once. Ultimately, the same customer will remember the advertisement even after leaving the restaurant.
For marketers, placing Advertisement on placemats is an effective approach of targeting customers. This is because following the discovery of Coronavirus vaccine, we see more people walking into restaurants to enjoy their favorite meals.  Therefore, this is the best time for marketers to reach out to restaurant owners requesting for a chance to advertise through placemats.

What are The Benefits of Advertisement on Placemats?

Let us look at some of the top reasons for marketers to consider advertisements on placemats.

creative advertisement on placemats

Inexpensive form of advertising

Does your current advertising method feel so expensive? Consider advertisements on placemats and realize greater cost savings to your business. Printing ads on placemats costs just a fraction of how much you pay to place a billboard for one month. Being an inexpensive approach for reaching your customers, ads on placements is therefore, the best alternative for your business.

Gains Greater Customer Attention

Advertisement on placemats attracts greater customer attention compared to adverts using the traditional forms of advertising. Consider that the customers walking into the restaurant are coming for refreshments, and often in a relaxed mood. On the other hand, road users are often rushing to their destination, hence no time to stop and read the advert on the billboard. Besides, the restaurant customers will look at the advertisement on placemats more than once, which creates a greater possibility for remembering the message.

Unusual and Creative Advertising Method

Another top reason why advertisement on placemats is great for your business is that it is a creative approach for reaching your target audience. It is through ensuring that the message creative that the advertiser will reach a larger audience. Besides, the target audience do not expect to find the advertisement on the table, and so here is some sense of curiosity generated, attracted their attention.

Conclusion

Are you looking for an effective approach to reach your customers? With advertisement on placemats, you can reach a high audience hence achieve your marketing goals. Therefore, talk to Adzze for creative advertisement on placemats. We have built the capacity to provide businesses with effective ads on placemats, and other in-hand advertising approaches. Call us today for an estimate and no obligation consultation.