Door Hanging Flyers Can Reach a Stay-at-Home Audience
Door hanging flyers: this article introduces the concept and how it can be effective for advertisers.
COVID-19 and the change of advertising concepts
The economic impact of COVID-19 crisis continues to spread and directly impacting the advertising industry. Marketers are facing a challenge to adapt the advertising message. According to the World Federation of Advertisers (WFA), 89% of large multinational businesses have deferred their planned advertising campaigns due to the pandemic. Delays in resuming campaigns and increasing ad spend for large multinationals are now expected to last a lot longer than originally anticipated.
The consumer behavior is changing to carefully stay-at-home. According to Global Web Index’s ninth release. Nearly half of global consumers say they will not return to shops for ‘some time’ or ‘a long time’ after lockdowns ease. There is yet more fear towards outdoor public venues with 60% of consumers anticipating that they will wait for ‘some time’ or ‘a long time’ before attending events there.
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home. One of these concepts uses Door Hanger Marketing that gets delivered at the homes of the audience.
Typically, the return of the Door Hanger Advertising investment is 3x, this means for every $1 invested, the advertiser receives $3 back (you can see more details on the ROI calculation at the end of this article).