How to Identify a Creative Advertising Agency

Since the 2007/08 Great Recession, global ad spend has been on the rise. During this time, however, ad spend on traditional advertising vehicles like billboards and TV has been on the decline. This is because many advertisers are increasingly in favor advertising vehicles that generate more impressions and higher conversion rates. Simply, this means that a creative advertising agency is highly likely to get more offers from advertisers.

What is creative advertising agency?

The advertising agency plays an important role in the success of businesses. Creative Advertising agencies handle a variety of tasks for its customers, starting with creating the right ad message to be carried in the media, choosing the right media and finally meeting the targets.

 

Advertising agencies need to make sure that their tactics are creative to attract the attention of the target audience. Unfortunately, traditional ad agencies are unable to attract a lot of business because of lack of creativity. This is because they lack enough space to exercise creativity. Ultimately, these agencies come across as boring. This is because many audiences want ads that can make them see products/services from a fresh perspective.

Diversity marketing vs creative marketing

Business have a diverse audience. As such, it is imperative that every marketing campaign addresses all the aspects of the audience. For instance, if a business is advertising to a culturally diverse audience, it is prudent to take into account the different cultures. This is what amounts to diversity marketing.

For starters, diversity marketing is ideal for any advertising campaign that intends to achieve maximum engagement rates. Particularly, the hallmark of a creative advertising agency is a commitment to diversity marketing. Such an agency will ensure that the marketing content is appropriate for all classes of the audience. Creativity in marketing is being able to speak to all the people without exposing any signs of bias.

Guerilla Marketing

There is an increased competition in crowded advertising spaces. The average US-consumer is exposed to approximately 3,000 advertising messages in only one day (Kimmel, 2005). Most of the digital ads barely get noticed with such high volume of ads. The industry has been witnessing a shift in the advertising concept to more tangible and memorable ad techniques.

Some tactics win by introducing elements of surprise and creativity as strategy to provoke consumers attention and to make it memorable.  The guerilla concept has been applied by niche advertising agencies that lately have been targeting consumers by placing ads on daily consumables as door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards, valet tickets, restaurant placemats and dry cleaner hangers as advertising space placing the message in the hand of the target audience.

This innovative method has been used by such niche agencies focus on the unconventional nature enhances the assimilation of the message that has a direct impact on increasing the brand recall rate

Here some practical examples:

1.  A beer snack manufacturer that promotes a new product launch on beer coasters in NYC bars

2.  The pharmaceutical companies can promote the new medication by placing a message on branded pharmacy bags in reputable pharmacy venues close to hospitals

3.  A new museum offering a coupon discount on coffee cups targeting millennials

4.  A high-end product advertised on hotel room key cards targeting high-end consumers

5.  The new fitness center offering a promo code on pizza boxes after ingesting a decent amount of calories!

Guerilla marketing ideas are an example of creative marketing

To be sure, traditional advertising and digital advertising are the most popular media today. This does not imply that they are the most effective nor creative. On the contrary, there are unconventional marketing techniques that are more effective due to creativity. They include pizza box advertising, coffee sleeve advertising, and valet ticket advertising among others. Particularly, these advertising tactics are what marketers call guerilla marketing techniques. They are guerilla because of their unconventional nature as well as the surprise element.

Valet ticket advertising, for example, is a tactic that marketers can use to target a select group of people. For instance, take an advertiser that would like to market his products to high net-worth individuals. To this end, the advertiser can print various valet tickets and then deliver them to the desired locations. With the tickets in hand, the individuals will have more than one hour of exposure to the ads.

Creative advertising agencies prioritize unconventional advertising

The marketing industry is evolving. Similarly, the tastes and preferences of the audiences are changing. For example, the conventional advertising techniques are no longer attractive because they generate lower impressions. As the audience gets used to certain tactics, it becomes more difficult to attract their attention.

That is why creative advertising agencies focus on inventing new tactics to satisfy advertisers’ needs. A good example of creativity in advertising is the use of unconventional tactics. Typically, these tactics display brands in a way that the audience cannot ignore. Such creative tactics include door hanger advertising. It would be difficult for an individual to miss a door hanger on the doorknob. Also, the individual would be surprised to find out that the door hanger contains an ad. As a result, the individual is likely to follow up the ad with a direct action.

The business of marketing is changing in the age of COVID-19. Whether its effects are brief or prolonged, marketers need to be nimble in these challenging times, and pivot when needed while optimizing performance throughout the crisis.

Advertiser will have to find alternative channels to reach consumers and many already pivoted to In-Home Advertising using food deliveries. This model represents the new market trend in advertising as an alternative to traditional OOH advertising channels. As delivery orders are being fulfilled, active advertising is on-going simultaneously. Ads are placed on pizza boxes and shopping bags and delivered into the hands of customers. The amazing part is that the ads enter people`s homes and stays in their faces.

New age advertising methods as seen at Adzze, will not only attract more clients but will effectively engineer the on-boarding of major businesses as many begin to see the tremendous benefit of in-home advertising. With innovative methods such as ads placement on door hangers. This concept guarantees definite impressions of your brands on prospective customers because our approach delivers the brand directly into the hands of your target audience at their homes.

Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience.  The consumers will be positively surprised if the door hanger brings them value as coupons or discounts. The advertiser must partner with the capable door hanger distributors to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of the  Door Hanger Advertising investment is 3x, this means for every $1 invested, the advertiser receives $3 back.