Pizza Box Marketing can be an Alternative to Overcome Pitfalls of Digital Ads
Pizza Box Marketing can be an unconventional method to surprise and trigger the attention of the audience. Pitfalls of Digital Ads Digital media has been largely used to address specific set of consumers with targeted messages quickly. However, it also brings a
Advertising on Bar Coasters: How to Reach your Audience in a Relaxing Environment?
Today’s consumers are overwhelmed with advertising messages. The average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). This limits drastically the attention span of consumers due to advertiser’s intense attempts of persuasion. Marketers tend to change
How does Prescription Bag Advertising CPM compare to OOH?
Learn more how the cost per 1,000 impressions of Prescription Bag Advertising compares with Traditional Media
Coffee Cup Advertising Delivers High Recall Rates
What is Coffee Cup Advertising? Coffee Cup Advertising is a unconventional way to surprise the recipient of the message. Advertisers place the company logos on consumables getting the marketing message directly to the hands of the consumer. The ads are printed
Advertising on Pizza Boxes v.s. Traditional Media – Key Advantages
Advertising on pizza boxes is marketing concept that is a sub-segment of Ambient Marketing. This type of media relies on the placement of advertising in unusual and unexpected places (serving as vehicles) often seen as unconventional execution and being first
Ambient Marketing: Advertising on Dry Cleaner Hangers
Learn more how Advertising on Dry Cleaner Hangers can generate an In-Hand impact.
Advertising Door Hangers are more Effective than Direct Mail
Advertising Door Hangers belongs to the concept of In-the-Hand Advertising. that relies on the placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so. Here the reasons why
Why Coffee Cup Ads Could be Suitable for Small Businesses?
Coffee Cup Ads are a sub-segment of Ambient Marketing and also sometimes recognized as Guerrilla marketing tactics. Ambient media refers to the usage of publicity-grabbing events by utilizing contextual elements of the target groups. The placement of advertising in unusual
Advertising Bars: Leveraging a Relaxing Environment for your Ads
Advertising bars attracts more attention than digital According to recent Accenture research, the share of buyers’ budget allocated to digital and mobile advertising is now equal to their budget for television (1). Despite the digital hype, there are several pitfalls that
Pharmacy Bags Advertisement as Creative tool for Healthcare Marketing Managers
Learn how Healthcare Marketing Managers can leverage Pharmacy Bag Advertising.