Adzze Advertising Blog

Following the global pandemic, advertising agencies resulted to different targeting approaches.  Since majorities of target audience worked from home, digital advertising was the immediate option for hundreds of the advertisers. Within a short time, the digital advertising space was overcrowded,

Advertising for healthcare requires a proper strategy to ensure your message is delivered to the right audience, and without offending them. Note that not every advertising message that targets healthcare consumers will suit every audience. Therefore, you should ensure correct personalization.

The Coronavirus pandemic has caused a considerable effect on the advertising industry. Soon after the World Health Organization declared Covid 19 a global pandemic, the governments announced total lockdowns, which meant no more travel. Besides the travel restrictions, some businesses

Promotional advertisement refers to offering Additional incentives for making a purchase. Thus, the marketer may offer incentives like coupons, temporary price reductions or promotional gifts and giveaways to attract the target customers.  Through offering promotional merchandize, the businessperson hopes to

The Covid-19 pandemic sent much of the world into lockdown just few months after it was detected. Businesses reacted rapidly, reorganizing the supply chains, adopting to the work from home model and taking on creative advertising approaches. The health experts

Change has been a fundamental characteristic of the Covid-19 pandemic. The virus hit fast, sending much of the world into lockdown just months after WHO declared global pandemic. What followed was a major disruption on business operations. Businesses had to

Do you know that measuring advertising effectiveness can help you in making strategic decisions? Advertising effectiveness is an important measure that helps your business to determine the best approach for reaching your target audience. Therefore, measuring advertising effectiveness informs you

Advertising industry is one of the various economic sectors hit hard by the covid-19 pandemic. When the pandemic hit the global economy, governments announced total lockdowns, which meant that some advertisement methods like the use of billboards and sign advertising

The Covid-19 pandemic came with so many challenges to the business sector. One of the hardest hit business operations is the advertising sector. We have seen marketers having to change from the traditional advertising to digital marketing. The reason behind