Today, as we mentioned earlier, consumers are very connected, so AR technology is a necessity and a revolutionary technology with wide use. Additional interactive levels of information contribute to increasing perception by applying AR technologies. The consumer is in both the real and virtual worlds at the same time. Thanks to AR or this combination, the audience can communicate with the object in real-time. AR advertising is one way to present products to more successfully communicate between sellers and buyers. The use of AR as part of marketing strategies has been used by 88% of companies (OVR, 2021) that belong to the middle market, we learn from the Deloitte study. Discover how Augmented Reality ads work and what they can do for your business!
AR advertising using a mobile phone camera places 3D meanings on the ad stage with the actors according to a thoughtful scenario and about the user’s actual environment. Video and multimedia destinations are in use.
To more successfully communicate between sellers and customers, we use AR advertisements. AR advertisements provide a new visualization of products at a richer level. The goal is to be innovative and advanced for mutual benefit. By 2022 (OVR, 2021), advertising spending is predicted to be a minimum of 2.6 billion dollars.
Based on growth trends, there are predictions that the global AR market will reach a value of about $97.76 billion by 2028.
In the competition in the global market, AR advertising examples stood out, i.e., companies and brands.
1. Walmart (a multinational retail corporation)
Walmart has successfully converted its retail stores into test sites, allowing them to serve as both a place to buy and fill online orders. An application has been introduced that facilitates the transfer of goods via the seller’s handheld device, which simplifies complicated individual scans.
Marketers use marketing campaigns to create very interesting, spectacular, and interactive experiences. Among the strongest who use AR marketing are Burger King and Amazon.
New and very attractive use of the augmented reality that, using AR tools, enables the virtual spraying of paint on already drawn murals in a London street or the use of local lenses to map important landmarks.
To approach the target audience, AR advertising uses digital components based on sites using interactive flyers, interactive 3D models, and websites.
The use of See my Fit enabled fashion industry actors to work from home. See my fit has at the same time provided an improvement and a new experience for customers.
One of the best ways to justify the use of AR is to study current trends in order to forecast the market’s future.
Thanks to modern technology, the customer will be able to review and analyze the product at home with just a few clicks. In this way, it creates an unbreakable bond with the brand. At the same time, this experience multiplied the visual attention (Awexr, n.d.) and the effect of surprise, as well as increased memory by 70%.
Burberry created an exciting and one-of-a-kind experience by utilizing AR and the QR code. Customers can watch while using the statue movement technique in the store.
The QR code reinforces unique and immersive experiences in AR and enables the display of 3D interfaces. The AR QR code has evolved into an optical system that visualizes content.
Amazon is a multinational technology company that, in addition to many AR marketing tools, also uses the unimaginable advantages of the AR QR code to achieve the best results.
To achieve the best results using AR OOH ads, a bridge should be established between traditional and digital, conversions should be monitored, and engagement and interactions should be increased.
An increasing number of brands are fully centered on AR advertising. This digital advertising has inspired interactivity, has become a necessary component between brands and customers. As a result, AR advertising is both the most complicated and the simplest way to bring the product closer to the target audience. Thanks to its great benefits, it obliges brands to form new concepts within the development of this ingenious technology.