The Covid 19 pandemic has offered marketers a perfect opportunity for reaching their target audience. This is through the local hand sanitizer billboards advertising, as you will find a hand sanitization station in almost all public entry and exit locations.
When walking around places like the government offices, hospitals, schools, places of worship and other public places, you will find hand sanitization stations fixed at almost all entry and exit places. We also see the CDC and the government urging people to keep sanitizing their hands in order to kill the deadly virus. People have taken hand sanitization seriously, knowing that this is one of the most effective approaches for protecting themselves and their loved ones against the deadly virus.
In that regard, the local hand sanitizer stations present a perfect opportunity to place advertisements. How can marketers take advantage of the hand sanitizer billboard advertising?
Idea behind Local Hand Sanitizer Billboard Advertising
As explained above, the hand sanitization stations have become common in every public location you walk into. These stations are introduced in the form of booths, where people walk into, sanitize their hands, a process that takes around 20 seconds to one minute. Marketers can identify potential hand sanitization kiosks and put up relevant advertisements, targeting the locals. Therefore, as a person spends a minute using the hand sanitization kiosk, they interact with the message. If implemented effectively, local hand sanitizer billboard advertising is an effective approach for reaching the target audience.
What Are the Advantages of Local Hand Sanitizer Billboard Advertising?
1. Deliver Sensitive Covid Message
The perfect location for placing messages that intend on sensitizing the public on Covid is within the local hand sanitization stations. Ideally, people walking into the hand sanitization station are conscious of why it is important for them to sanitize their hands. Therefore, the hospitals, NGOs and other organizations that want to educate the public on Covid can take advantage of local hand sanitizer billboard advertising.
2. An Opportunity To Create a Positive Brand Exposure
Local hand sanitizer billboard advertising gives your brand an opportunity to create a positive brand image in the eyes of your target audience. Consider that the marketer places the billboards within the local hand sanitization stations. That means that the advert reaches directly to the locals, who are the target customers.
3. Generates a High ROI
Given the high potential for reaching the target audience, it is clear that advertising on hand sanitizer billboards is likely to attract a high return on the initial investment. This is considering that the advertiser is placing his brand directly in the eyes of the target audience.
4. Unusual and Creative Advertising approach
Another top reason for deploying local hand sanitizer billboard advertising is that it is unusual and unexpected advertising, which catches the attention of the target audience. Eventually, the message is delivered to the right audience and in an approach, which encourages remembrance.
At Adzze, we have the capacity to help your business take on local hand sanitizer billboard advertising. Therefore, if you are looking for a partner to help you in planning and strategizing your next hand sanitizer billboard advertising, come to Adzze.