Here The Reasons to NOT Consider Sign Advertising
Advertising industry is one of the various economic sectors hit hard by the covid-19 pandemic. When the pandemic hit the global economy, governments announced total lockdowns, which meant that some advertisement methods like the use of billboards and sign advertising did not attract the high number of impressions. Following the return to work, traffic on the highways is increasing rapidly. Thus, it is clear that more businesses will struggle to gain audience, and deploy multiple billboards and sign advertising. However, the two are no longer the most effective forms of advertising. Here are some reasons we believe you should not be spending your marketing budget on sign advertising.
Sign advertising is not effective when it comes to targeting customers. Remember that there is no guarantee that the targeted audience will keep using the paths where you have placed the advert. In that regard, you are not assured that you will gain the attention of the right audience. Therefore, advertisers need to consider alternative forms of advertising, to reach the target audience.
Expensive Advertising Method
Another challenge when it comes to sign advertising is the fact that it is an expensive form of advertising. In that regard, businesses that are struggling to recover after the economic downtime may not find this method effective. Remember that sign advertising costs 7 times more than the cost of placing an in-hand advertisement. Therefore, it makes sense if you switch to the affordable advertising method.
Sign Advertising attracts short Attention span
The third reason why sign advertising is not the rewarding method for your business is that signs attract a short attention span. Ideally, the signs are located at the road sides, and so drivers may miss the signs or even if they see the sign, there is not enough time to digest the advertisement message.
In-hand advertising is the best alternative when it comes to reaching the target audience and at a lower cost. In that regard, it would help if you switch to in-hand advertising,