Campaign reach: Sanitizing stations placed at CVS
Campaign time: minimum 1 month
Est. impressions:1.7M per store/month
Expected recall rate: 60-70%
Audience demographics: US adult demographics
Your logo and message are placed on sanitizing stations at the entrance of CVS stores. While the hand sanitization stations are becoming common, marketers have seen them as an opportunity to “shout out” their brands. We help brands to reach consumers through effective ambient advertising. We have been building capabilities and working with clients to roll out the concept of advertising on hand sanitization stations.
Impact of Coronavirus on Advertising
Coronavirus continues to halt business operations across the globe. The effects of the pandemic will live with us for longer. Among the most affected sectors is the advertising industry. Therefore, advertisers can gear up to more challenging times ahead. This mainly depends on traditional advertisement methods that include billboards, subway ads, and other advertising forms. The decline is attributed to reducing the number of impressions that the adverts served through these traditional OOH advertising methods.
Why Advertising on sanitizing displays?
For marketers, the use of branded sanitizing displays is a practical approach to delivering a sensitive message. Therefore, advertisers are coming up with innovatively designed ads to support the idea of advertising on sanitizer displays. As target consumers use the sanitization stations, they are served with the message and take the appropriate action in favor of the advertiser. The result is increased conversions, so long as the advertisements are performed using the right approach.
How does it work?
The sanitizers are placed in public places, where people can gain easy access to them. As they stretch out their hands for alcohol-based sanitizers, their attention is simultaneously caught with displays on the dispensers. The stands are often completely or partially decaled with the name and logo of the company sponsoring the sanitizer stand or paying to display its ads on it. Branding these sanitizer stands with ads is a new marketing option that has been growing exponentially among marketers.
Why advertising at local pharmacies or stores with sanitizing stations?
- 85% of customers come from a 3-5 mile radius
- 1,000,000+ impressions per year
- 125+ views per person per year
- Less than 1 penny per impression
- 100% exclusive advertising rights
- 95% of the audience have a positive opinion of a company sponsoring the hand sanitizing billboards
- 63% of viewers recalled the advertising
- 67% of viewers use the sanitizer and therefore will interact with your brand