Geofence Advertising: All You Need To Know To Get Started
Has your current way of marketing not been working? It’s time to try something new with your advertising. The ways that marketers advertise are changing. It will let them connect with their target audience in a more personal way. In recent years, marketers have started to pay more attention to Geofence Advertising.
This blog will talk about the most important things you need to know about Geofence Advertising. Let’s start!
What is Geofence Advertising?
Geofence Advertising is a relatively new mobile marketing strategy. It allows businesses to promote to specific clients located within a predetermined geographic radius. Geofencing Marketing involves applying a virtual barrier around the location being targeted. This is why geofencing marketing is becoming more and more popular. Marketers can send targeted ads to mobile phones in a certain area by using Geofence Advertising.
How does Geofence Advertising Work?
This Geofencing Marketing Method seeks to target audiences located within a specific limit that is considered virtual geography.
The marketers create a software application that uses GPS and RFID. It helps to identify the location of a mobile device. Also, it performs a specific marketing action. It includes sending a text message or an advertisement on social media linked to the phone counts as marketing actions.
Geofence Advertising Examples
If your grocery store is in a certain shopping center, you can make a geofencing strategy. Locals will be the main focus. Every day at a certain time, the app sends out a trigger. In addition, it helps remind people to come to your store and buy their favorite items.
Also, if a customer is walking or parked in front of a grocery store, the store’s management can tell them about a sale.
Geofence Advertising Cost
Try Geofencing Advertising today if you are seeking a way of advertising that is more effective in terms of cost and outcomes.
In geofencing marketing, terms like “Cost per Mille” and “Cost per Visit” are used. How much geofencing advertising costs depends on what you want it to do. Also important are the size and number of geofences. Also, this can have a big effect on how much it costs to set up geofencing advertising as a whole.
Benefits of Geofence Advertising
Depending on Customizing Customer Experience
Reasons to Consider Geofencing
The reasons why marketers use Geofencing Ads are:
enhance Local Sales
Involves practical Analytics and Metric Analysis Tool
provides Better Personalized Marketing
has better Accuracy
has higher ROI