Advertising is one of the top strategies for ensuring more business profits. Advertisers ought to deploy the best advertisement methods to attract high returns on investment. Post the pandemic, businesses are focusing on regaining their market share, hence increased the amount spend on advertising.
Unfortunately, the traditional advertisement methods are no longer effective as they used to be before the Covid—19 pandemic. To regain the market share, the businesses have to remodel their advertisement approach, and deploy the more effective ambient advertising techniques.
A great example of ambient advertising techniques is tabletop ads. The tabletop ads refer to printing of advertisements on the tables used in a bar or at the restaurants. Therefore, when patrons arrive and pull a seat, they are facing the advertisement directly. Further, as they wait for their favorite meal of the day or favorite drink to quench the thirst, they are interacting with the advertisement. In that regard, tabletop ad is an effective ambient advertising technique.
To understand the reasons tabletop is a preferred advertising method, we look at advantages of using the approach when advertising. Keep reading to discover.
1. A Cost Effective Advertising Method
One of the top reasons for deploying the tabletop ads is the cost saving aspect. Compared to putting up a billboard at the roadside, the cost involved in deploying tabletop ads is minimal. Therefore, the advertisers save a huge percentage of the overall advertising budget. Tabletop ads is a great approach for businesses that are trying to recover post the pandemic, and looking for cost effective advertising methods.
2. Put the Advert In Front of the Target audience
Another top reason for advertising on tabletops is that it puts the advert in front of the target audience. In that regard, if you are targeting university students, the secret is to identify the restaurants they are likely to visit. Print advertisements and place them strategically to increase the chances of interacting with the advertisement.
3. Creates a Permanent Image in the Eyes of Customer
The advertisement approach generates a high brand exposure, and attracts high advertisement message absorption. Consider that the advertiser targets customers who are more relaxed, hence likely to concentrate on the advertisement message. Overall, the advertisement creates a permanent image in the eyes of the customers, increasing the chances of generating a high return on the investment.
4. Attracts Word of Mouth Advertising
While the target customers are sharing a meal or enjoying their favorite drink, they can be talking about how your brand is the best. Therefore, as friends share the great experiences after using your brand, there are higher chances of leaving a permanent brand image in the customers mind.
5. Generates a High ROI
Advertisers are looking for the cost effective advertisement methods that can generate more sales. This is owing to the potential of generating a high return on the investment. Therefore, they result to tabletop ads because it is a more cost effective advertising method compared to the other advertisement approaches.
At Adzze, we have help advertisers to deploy tabletop ads. Thus, if you are looking for a cost effective advertising approach that generates a high return on investments, talk to Adzze.