Advertising is all about reaching your audience effectively while optimizing costs. Among the many unconventional methods, placemat advertising stands out for its ability to captivate a seated audience in a relaxed setting. But how do you know if your decision to advertise on placemats is paying off? Measuring the return on investment (ROI) for this marketing medium can help you determine its true effectiveness. In this blog, we’ll dive into actionable strategies, analytical approaches, and case studies to understand how to evaluate ROI when you advertise on placemats.