Costs of Placemat Advertising vs. Traditional Media
Placemat advertising has become one of the most effective targeting methods used by brands. Compared to putting up billboards and advertising on subways, the low costs of placemat advertising have been a significant reason why brands prefer the advertisement method. So, what is placemat advertising, and how does it compare to the use of billboards?
Placemat advertising refers to the printing of ads on placemats. Advertisers often use the restaurants’ approach where the local businesses pay to have their adverts placed on the restaurant tables. Therefore, the cost of placemat advertising results in higher returns on investment. This is considering that the advertisers will reach a higher local audience, who in most cases will convert into buyers.