Here’s Why Mall Advertising Costs are Increasing
Traditional advertising methods have seen their downfall due to the lasting effects of COVID. Advertising methods like billboards are declining because people want to spend their time at home. Displaying advertisements at malls attracts people’s attention immediately. You can make ads more attractive by adding illumination solutions. These illuminated ads increase the visibility rate, leading to an increased conversion rate and eventually purchase intent. This factor might be the reason for increasing mall advertising costs.