Laundromat Ads
Laundromat Ads Metrics:
- Targeting: laundromat venues targeted by DMA or Zip Code
- Reach: 2-3,000 visits per month
- Average exposure: 30-60 minutes
- Impressions per month: 13-18,000
- CPM (cost per thousand impressions): $10-25
Laundromat Ads: Why settle for one glance when you can own the moment? Laundromat ads make the most of downtime, turning every spin cycle into an opportunity for your brand to shine. The audience isn’t going anywhere—so why not be there with them?
Laundromat advertising delivers repeated brand impressions, as customers are naturally exposed to your message multiple times while waiting. This creates lasting impact and higher recall in a setting with longer dwell time than other OOH formats.
Advertising in laundromats captivates a hyper-local, captive audience for extended periods, allowing brands to stand out and engage customers in a distraction-free environment while delivering repeated, high-impact messaging.
Laundromat advertising stands out from traditional OOH tactics by delivering uninterrupted, hyper-targeted brand exposure to a captive audience during extended dwell times, offering deeper engagement and higher recall compared to fleeting impressions on billboards or transit ads.
Where Ads Can Be Placed in Laundromats?
Wall Posters: Large, framed posters offer consistent visibility and can be displayed in high-traffic areas, such as near washers, dryers, or seating areas.
Banners and Window Clings: Advertisers can use banners and window clings to create vibrant, large-format ads near the entrance or on windows.
Machine Clings: Ads can be placed directly on the machines (washers and dryers), making them impossible to miss during use.
Counter Cards: Placed near vending machines or payment areas, counter cards are effective for targeted, action-oriented messages.
Floor Graphics: Custom floor graphics can direct customer attention as they move through the laundromat.
Take-Ones: Brochures or coupons can be placed in easily accessible spots, allowing customers to take them home for future use.
Benefits of Laundromat Advertising
Targeted, Local Audience: Laundromats tend to serve customers from the surrounding neighborhood, making them ideal for businesses targeting local consumers(
Extended Dwell Time: Customers spend 30 minutes to a few hours in laundromats, allowing for prolonged ad exposure. This repeated exposure over multiple visits builds brand familiarity.
Cost-Effective: Laundromat advertising can be more affordable than traditional OOH options like billboards, providing excellent value for smaller businesses or local services.
High Engagement: With limited entertainment options during their visit, customers are more likely to engage with the ads around them, increasing the likelihood of brand recall.
This type of advertising is especially beneficial for businesses such as local retailers, real estate agents, healthcare providers, and financial services, seeking consistent, long-term exposure to a local, community-based audience.
Metrics
Foot traffic in laundromats can vary based on location, demographics, and competition. A laundromat might see roughly 60 to 70 visitors per day. The number of machines influences this, as does the local population density and the availability of in-home laundry facilities in the surrounding area.
For example, laundromats in urban or high-density areas tend to have higher traffic due to the lower percentage of households with in-unit washers and dryers. In contrast, suburban laundromats might see slightly fewer daily customers, but those customers may come in for bulk services like wash-dry-fold.
This high and consistent foot traffic makes laundromats a valuable place for place-based advertising. Ads can be positioned on wall posters, machine clings, or take-one flyers. The extended dwell time (30 minutes to an hour) ensures prolonged ad exposure and engagement.
Use Cases for Advertisers
Insurance Agencies
Use Case: An insurance company places posters and take-one flyers in laundromats offering affordable renters or auto insurance. A QR code can direct visitors to an easy-to-fill-out form.
Benefit: Renters are frequent users of laundromats, making this a perfect fit for insurance agencies looking to promote renter’s insurance.
Local Restaurants or Cafes
Use Case: Local restaurants place ads on walls or tables with offers like “Show this ad for 10% off your next meal.” Customers can see the ad while waiting and be prompted to visit the restaurant after finishing their laundry.
Benefit: Targeting local customers with discounts or offers encourages foot traffic to nearby businesses. It’s also a great way to build brand loyalty.
Food Delivery Services
Use Case: A food delivery service places counter cards or take-one flyers offering first-time user discounts. Ads can highlight the convenience of ordering food while customers wait for their laundry to be done.
Benefit: Laundromat customers are captive for an extended period, and promoting convenience-related services fits well with their needs during this downtime.
Healthcare Providers (Dentists, Clinics, etc.)
Use Case: A local dental clinic places ads on washers and dryers promoting their new patient’ special or free consultation services. The ads can target nearby residents who may be looking for family healthcare options.
Benefit: Health-related services match this audience well, especially if the laundromat serves a family-oriented community.
Local Event Promotion (Concerts, Festivals, etc.)
Use Case: A local event organizer places flyers and posters promoting an upcoming music festival, food fair, or community event. Ads can offer early-bird discounts or event details to encourage participation.
Benefit: Laundromats offer an opportunity to reach a local, engaged audience with details about nearby events.
FAQ: Everything You Need to Know About Laundromat Ads
What are laundromat ads, and how do they work?
- Laundromat ads are advertisements placed within laundromats using various formats such as wall posters, digital screens, or branded items like laundry carts and folding tables. These ads target customers who spend an average of 1-2 hours per visit, making them a captive audience with plenty of time to engage with your brand message.
Why should brands advertise in laundromats?
- Laundromats offer a unique advantage: customers have extended dwell times while waiting for their laundry, allowing them to notice and interact with ads. This leads to higher engagement than typical out-of-home (OOH) ads. Laundromat ads are especially effective for local businesses targeting nearby residents, or national brands looking for targeted reach.
What types of businesses benefit most from laundromat advertising?
Many industries can benefit from laundromat advertising, but it’s particularly useful for:
- Local service providers (e.g., insurance agents, realtors)
- Financial services (e.g., banks offering low-cost checking accounts)
- Retailers and e-commerce brands looking to drive sales
- Food delivery services aiming to reach time-strapped customers
What are the most common formats for laundromat ads?
The most common formats for laundromat ads include:
- Wall posters: Placed in high-traffic areas where customers sit or wait.
- Digital screens: Dynamic video content displayed near laundry machines.
- Branded laundry carts: Ads printed directly on carts that customers use while in-store.
Each format is designed to maximize visibility and engage customers while they wait.
How cost-effective are laundromat ads compared to other OOH advertising?
- Laundromat ads are often more cost-effective than traditional OOH advertising like billboards or transit ads. They provide strong impressions at a lower Cost Per Thousand Impressions (CPM), mainly because the audience has a more extended engagement period than commuters or passersby.
How do laundromat ads fit into a larger marketing strategy?
Laundromat advertising can be an important part of a localized, multi-channel strategy. Brands can use it to:
- Build brand awareness in key neighborhoods
- Promote special offers or local events
- Integrate with digital marketing efforts by including QR codes or social media CTAs
How do you measure the success of a laundromat ad campaign?
Success can be measured through several metrics:
- Impressions: Estimated based on foot traffic in the laundromat.
- Engagement: Can be tracked using QR codes or custom landing pages.
- Brand awareness: Measured through customer feedback or recall studies. Tracking tools like geo-targeted landing pages can help brands measure the effectiveness of these campaigns.
Are there any creative ways to enhance laundromat advertising?
Absolutely! You can make laundromat ads more interactive by incorporating the following:
- QR codes for exclusive discounts
- Augmented reality (AR) features to create an engaging experience
- Social media hashtags to encourage customers to share their experiences online
- These elements can boost engagement and make your campaign stand out.
Laundromats may not be the first place you think of for advertising, but they offer a captive audience with plenty of time to engage with your message. Whether through wall posters, digital screens, or branded laundry carts, laundromat ads can deliver high impressions for your brand. Interested in learning more about how this innovative advertising works? Watch the video below and discover how laundromat ads can transform your marketing strategy!