CPM Calculator for In-Hand Advertising
Marketing managers use CPM calculator to determine how much to invest in their marketing campaigns. On the other hand, advertisers need CPM calculator to estimate the amount they will make based on the expected traffic capacity. In this post, we look at what is CPM calculator and explain why advertising agencies use CPM. Further, we will look at how marketers use the CPM calculator for OOH media. Lets jump right in.
What is CPM?
CPM is an advertising pricing model, used by the advertisers and publishers to estimate the cost of CPM advertising campaigns. In marketing, CPM represents Cost Per Thousand impressions, which represents the cost of one thousand ad impressions. CMP calculator represents a simplified division and multiplication and it is very easy to calculate, while it makes your marketing strategies much better.
Why do Advertising Agencies Use CPM?
Now that you already understand what CPM refers, it is important you understand why advertisers use CPM. Ideally, CPM can be profitable for advertisers as they make money just for placing adverts on different media. The CPM ad-pricing model is much easier, compared to using other advertisement pricing models. The advertisers can use CPM to calculate the expected revenue for placing a particular advertisement. Different estimations such as the average number of served impressions and daily active users count, can be combined with the specific ad network like CPM or eCPM so as to calculate how much profit they get by placing the ads in different media.