Home  /  Adzze News and Articles   /  Why Marketers Use Shopping Cart Advertising
Cartvertising Strategies

Why Marketers Use Shopping Cart Advertising

Are you tired of the traditional advertising methods that do not seem to work effectively? Why not try modern advertising, which is more affordable and generates a high impression rate?  One of the best advertising methods for modern-day business people is buying advertising space at grocery stores.  Shopping cart advertising at the high-level grocery stores can get your message in front of high-quality potential customers. This post explains how shopping cart advertising works. You will learn why businesses are using shopping cart advertising to get their message to the target customers.

What is Shopping Cart Advertising?

Advertisers print customized adverts and stick them on the shopping cart. As shoppers walk into the grocery store, they will pull out the shopping carts, and as they do so, they are curiously reading the advert to see what is on offer today. Remember that shoppers are always looking for quality at an affordable price, so they are keenly watching for any promotional offers.

Advertising on shopping carts

What Are the Benefits of Shopping Cart Advertising?

i)     Provides Continuous Brand Exposure

One of the top reasons to choose shopping cart advertising is to show the brand to shoppers throughout the shopping journey. This means more time for the advertiser to convince the shoppers why it is better than the competitors offer. The amount of time a marketer using the shopping cart advertising has to showcase the brand and what he is offering to the consumer is much more than the marketer using billboards.  Consider that marketers place the billboards alongside highways, and the billboard advert is less likely to be seen by busy road users. Therefore, marketers who use the shopping cart advertising method have added advantages when it comes to reach.  Remember that shoppers will visit the grocery store 2 to 3 times a week. This mean more brand exposure.

ii)     Targets Consumers, while they are Ready, To Buy

Advertising on shopping carts targets consumers who are ready to spend. The approach differs from subway advertising, where the consumer is focused on travel and is less likely to pay their attention to adverts, which do not relate to what they are doing right now. On the other side, the shopping cart advertising method targets the consumers who are looking for better alternatives. thus, ensuring a sensitive message plays a critical role when it comes to convincing the buyers.

iii)     Cheaper Advertising Method

Another top advantage of using the shopping cart advertising method relates to expenditure. If you are having a limited marketing budget, then shopping cart advertising is the best alternative. Putting up a billboard is an expensive advertising method. With just a fraction of that cost, the advertiser can put adverts on grocery store carts, and attain a high return on investment.
When it comes to shopping cart advertising, the secret is ensuring a sensitive advertising message. To convince the buyer, who is ready to spend, you ought to come up with a sensitive convincing message. Take time to study what the target consumers will pay attention to.  Come up with a high-quality message and ensure it is visible, clear and to the point.


At Adzze, we have built the capacity required to ensure high-quality shopping cart advertising. Call us today for shopping cart advert, and other in-hand / ambient advertising techniques.