This new approach is replacing NYC subway advertising
Advertisers in New York City are among those feeling the impact of the Covid-19 pandemic globally. The pandemic has left the traditional advertising methods obsolete. For instance, the NYC subway advertising is no longer giving the high rate of return on investment as it used to, before the pandemic. To understand why NYC advertising is no longer the cup of tea for advertisers, we evaluate the different ways the pandemic has affected the advertising industry.
Stay At home Protocols Affect Advertising Industry
The Center for Disease Control and Prevention is urging people to stay at home and avoid unnecessary travel. Therefore, we see less traffic on the streets of New York. The stay-at-home guidelines have resulted in a low number of people who are interacting with the billboards and the adverts on the subways. Therefore, we are seeing a lower rate of return on the adverts, as the conversion rate from the traditional advertising method sees a sharp decline.
Less Travel Means Less Traffic at the Subways
The subways have become a low traffic area, and the adverts no longer reach many people. Therefore, the effect is that the adverts do not generate a high rate of conversions. Eventually, advertisers end up spending money paying for the advertising space, which they are not sure of getting returns.
We have seen that the traditional advertising methods like NYC subway advertising no longer work. Therefore, for advertisers to keep generating a higher number of conversions, it is important they focus on better advertising methods with a high potential for reaching a wider audience. The secret is to advertise using COVID compliant approaches.
Approaches To Ensure Wider Reach During the Covid-19 Pandemic and Beyond
Are you experiencing a lower audience and a lower rate of return when advertising through different approaches? Here are Covid sensitive advertisement methods to substitute NYC subway advertising.
a) Advertising on Sanitization Stations
We see sanitization stations have been introduced at different parts of the city. In addition, the local government and the health officials are calling on people to sanitize regularly as a way to curb the spread of Coronavirus. The sanitization booths present a window of opportunity to reach the target audience as they come in to sanitize.
b) Advertising on Door Hangers
Another effective substitute to the NYC subway advertising is printing advertisements on the door hangers. Essentially, the approach involves placing the door hangers at the doorknobs so as to reach the homeowners, who are the target audience. Therefore, this is an advertising approach that presents a huge opportunity to reach dozens of new customers.