When it comes to maximizing profits in businesses, one language every organization understands well is lower running costs, which at every point, involves efficient cost-friendly advertising. Currently, the industry is host to many guerilla marketing strategies such as pizza box advertising, use of door hangers and coffee sleeves. Interestingly, these unconventional strategies are highly-rewarding and much more affordable than so-called mainstream advertising methods. In fact, pizza box tops, for instance, are gradually becoming mainstream as it were, owing to its near-wide adoption across the advertising landscape.
How Educational Institutions Are Leveraging Creative Pizza Box Advertising As A Marketing Campaign
Recently, Lone Star College, a school located in Harris County, Texas, which offers associates degrees and certifications in over 110 fields of study, teamed up with Adzze to raise awareness for their summer and fall classes using pizza box tops. The information was creatively printed on top of the pizza boxes and delivered into the homes of the target audience – students.
This unconventional marketing concept generates more impressions and consequently increased ROI. The College engaged the audience around its environs, i.e. students who live nearby. So, teaming up with pizzerias around those locations ensured that the intended information is delivered right into the hands of the audience as they purchase pizzas every day. This concept takes advertising to a different level – delivering your ads into the hands of your target audience while they are in their most comfortable zones – by taking the messages indoors. It, in fact, stays with them for longer than a conventional ads strategy would guarantee.
This tactic is known as in-the-hand advertising and is focused on targeting your customers where they are with your message. In other words, it is not random. Unlike digital ads which only get seen when users use an app or visit a website, pizza box advertising does not need the target audience`s online presence to be effective; it is delivered into their homes. In addition, marketers can precisely target any location they want by running using pizza delivery stores around those locations. Last year, the Missouri Department of Transportation teamed up with Adzze to implement this same strategy to educate the public on the dangers of driving under the influence.
Pizza box advertising can be seen as a disruptive advertising concept because it is both cost-effective and highly targeted, conditions which most advertising strategies cannot provide. Typically, the logo and message of the advertiser are printed on top of pizza boxes (pizza box toppers) and then distributed to the selected pizza venues. This concept is, in fact, one of the many innovative forms of advertising, which Adzze deploys to help businesses reach more potential clients with their messages at affordable costs. Marketers can be sure of generating high levels of audience engagement with their brands. Social groups can also rely on this strategy to promote upcoming events. Check out more information on this advertising concept here.