How Pizza Box Marketing Can Help With Your Awareness Campaign
Pizza box marketing is an advertising strategy which uses pizza box tops to convey messages about businesses, brands and events to a targeted audience. This system of advertising creativity places your brand’s logo and message on pizza boxes then relies on the rich networks of pizza delivery stores to send to take your marketing campaigns directly to the audience whenever they place orders for pizzas.
It is an in-home advertising concept which is cost-effective, highly-targeted, and generally appealing. The audience receives the ads in their hands.
Benefits Of Pizza Box Marketing Concept
Some months back, the team at Adzze teamed up with the Missouri Department of Transportation (MoDot) to raise awareness against driving under the influence of marijuana. In Kansas City where the campaign was run, it is a crime to drive under the influence of drugs. In addition to the risks of personal safety is a staggering statistics on the number of casualties that resulted from accidents caused by a “high” driver.
The Department consulted with Adzze to create an awareness campaign with the message “Don’t Drive High” boldly printed on the pizza boxes, along with accompanying graphics which stressed the message. In this case, an outline of a car with pizza wheels and a crunched front bumper from a recent impact was included to add a visual effect to the message. The effectiveness of this strategy is marked by the fact that most people who use marijuana are young people who also have a considerable appetite for pizzas. So, whenever they order a box within the city, the delivery is accompanied by the intended message printed on the pizza box.