Inflatable Advertising: Is This Concept Effective?
Inflatable Advertising: learn more about it
The primary goal of a marketing campaign is to shift attention towards your brand or product/service. Since customer attention is limited, you have to find the most creative means of attaining the resource. Interestingly, inflatable advertising is one of those techniques you can employ to put your brand before the target audience.
Viral marketing can be achieved with element of surprise is a smart way to attract consumers attention as marketers target on creating a stimulus that triggers surprise by placing ads in unusual locations and with unconventional methods that had never used before. In-Hand Advertising is a concept that used consumables as door hangers, pizza box toppers, prescription bags, drink coasters, Custom coffee cups , hotel room key cards as advertising space placing the message in the hand of the target audience.
The surprise effect and unconventional nature of the advertising tactics enhances the assimilation of the message that has a direct impact on increasing the brand recall rate
Here some practical examples:
A law firm that promotes a DIU defense service can be placed on beer coasters in NYC bars
A healthcare provider can promote his new center by placing a message on branded pharmacy bags in reputable pharmacy venues close to hospitals
A new entertainment center offering a coupon discount on coffee cups targeting millennials
A high-end product advertised on hotel room key cards targeting travelers
The new fitness center offering a promo code on pizza boxes after ingesting a decent amount of calories!