Here the Reasons of a Billboard’s Cost Increase

The global Covid-19 pandemic distracted business operations in a huge way. Advertisers focusing on traditional advertising methods like billboards were among the worst hit. This is following the decreased demand for billboard advertising. Following the invention of the Coronavirus vaccine, we are seeing businesses resuming normal operations. Thus, people are going back to the offices, and the traffic within the cities is back to normal. That means the demand for billboard advertising space will keep increasing. Consequently, we expect billboard advertising costs to increase. The billboard advertising cost increase will be because advertisers are looking to gain back the market, and so demand for billboard space will get high.

Billboards is not the best option for these marketers to get a brand message to the target audience. Here are good reasons to support this argument.

Lacks Effective Targeting

One reason not to use billboards is that it is targeting is not as easy compared to other forms of advertising. Consider that moving a billboard to a new location is expensive and time-consuming. However, relocating the bar coaster adverts costs less and less time is spent. Therefore, billboard advertising is not effective

Short Attention span

Billboard advertising agencies target the roadside and busy roundabouts. Consider that road users are often focusing on their destination, and so likely to miss seeing the billboard. However, coffee sleeves are held by hand and attract direct attention from the target audience.

Expensive

Billboards cost 7X compared to in-hand advertising. Thus, the method is not effective for businesses with smaller marketing budget.

Understanding Billboard Advertising Costs Across Different States in the U.S.

Billboard advertising continues to be one of the most effective out-of-home (OOH) strategies, helping businesses connect with a wide audience. However, the cost of billboard ads can vary widely depending on location, with factors like traffic volume, population density, and regional demand playing a key role in determining prices. In this blog, we’ll explore the differences in billboard advertising costs across various states in the U.S., highlighting both high-priced and more affordable regions.

California: High Demand, High Prices

California is renowned for its elevated advertising costs, particularly in bustling cities like Los Angeles and San Francisco. The dense population and frequent traffic jams in these areas result in prolonged exposure for billboards, making them highly desirable.

• Average Cost: In Los Angeles, billboard prices typically range from $10,000 to $30,000 monthly for premium spots. Meanwhile, in smaller Californian cities, prices can start at $3,000 to $5,000 monthly.

• Why It’s Expensive: The high traffic volume, constant pedestrian activity in areas such as Hollywood or Sunset Boulevard, and stiff competition from top-tier brands contribute to the elevated costs.

New York: High-Value Urban Exposure

New York, particularly New York City, ranks as one of the priciest regions for billboard advertising. The famous Times Square is renowned for its high-visibility digital billboards, though securing space here comes with a hefty price tag.

• Average Cost: A billboard in Times Square can range from $30,000 to $50,000 monthly, with digital displays costing up to $1 million per year. Outside of NYC, in places like upstate New York or suburbs such as Long Island and Westchester, costs are significantly lower, averaging between $5,000 and $10,000 monthly.

• Why It’s Expensive: Times Square is one of the busiest pedestrian zones worldwide, with advertisers vying for the chance to display their ads to millions of daily visitors and residents.

Texas: Varied Costs Depending on City Size

Billboard advertising expenses in Texas differ widely based on the city. Metropolitan areas like Houston, Dallas, and Austin experience higher demand for billboard space.

• Average Cost: In Houston, billboard prices typically range from $2,000 to $15,000 monthly, depending on the location. Smaller cities such as San Antonio or El Paso have lower rates, around $1,500 to $5,000 per month.

• Why It’s Affordable in Some Areas: Texas’s vast size leads to less competition in certain regions, although densely populated areas like Dallas command higher prices due to increased local demand and heavy traffic.

Florida: A Wide Range of Prices

In Florida, billboard costs fluctuate significantly, with higher prices in major cities like Miami, Orlando, and Tampa, and more affordable options in smaller cities or rural locations.

• Average Cost: In Miami, billboards typically cost between $5,000 and $20,000 per month, particularly in tourist hotspots like South Beach. In smaller cities or along highways, costs can range from $1,500 to $4,000 monthly.

• Why It’s Mixed: Tourist-driven markets like Miami and Orlando push prices up, while less populated areas along the I-95 corridor or near smaller towns offer more budget-conscious options.

Conclusion: Selecting the Ideal State for Billboard Advertising

Billboard advertising costs fluctuate significantly based on location, with elements such as population density, traffic levels, and regional demand being key drivers of pricing. Major urban centers like New York, California, and Florida are known for their higher prices, while more rural areas, including parts of Texas, North Carolina, and Alaska, tend to offer more economical options.

When planning your billboard advertising strategy, it’s important to consider not only the cost but also the audience you want to reach and the potential impressions. High-traffic areas may come with a higher price tag, but they also offer greater visibility and brand awareness, making them a valuable investment for many businesses.

By understanding these geographic pricing variations, you can effectively manage your advertising budget and maximize the return on investment for your OOH campaigns.

Therefore, in-hand advertising is the best alternative when it comes to delivering the advertisement messages to the right audience, at a friendlier price and ensures a greater attention span compared to billboards. Here are different in-hand advertising methods for your next campaign.

Sanitizing stations

Advertising on sanitizing stations involves print and digital adverts. You can wrap the sanitizing station with a printed advertisement, or choose to run a digital advert. Sanitizing stations with digital screens allow you to display different variations of the same advert to ensure effective targeting.

Coffee Sleeve Marketing

The coffee shops are open to the public, and using the coffee sleeves to target the right audience can be the best advertisement method, rather than paying for a billboard. Coffee sleeve marketing delivers the adverts in a local language, ensuring more effective targeting.

Pizza Box Marketing

Have you heard of advertising on pizza boxes? The approach involves printing brand logo and advertisement message on the pizza boxes. The advertiser partners with the local pizzeria, who use the pizza boxes when delivering the orders. Therefore, the message will reach the target audience effectively.

Door Hanger Marketing

Advertising on door hangers involves printing high-quality adverts and distributing them to the selected homesteads. The adverts reach the target audience, and achieve a greater attention span.

Bar Coaster Advertising

The approach involves printing brand logo on the bar coasters. Bar coasters is a highly targeted advertising method.

Conclusion

We have looked at some of the top advertising methods. for the best advertising, talk to Adzze.