When was the last time you actually saw an online or social media advertisement while browsing the internet? Chances are, you quickly moved past it. Just as digital ads are becoming easier to overlook, traditional billboards are also losing their impact. This shift is largely due to the growing trend of remote work, which has changed the way people interact with their surroundings. As a result, what was once considered effective advertising is no longer reaching the intended audience as successfully. This new reality calls for innovative marketing strategies that think outside the box—quite literally. Some businesses have embraced this challenge and discovered the potential of advertising on pizza boxes.
Pizza Box Advertisements
Some measures have been eased after hard lockdown through the pandemic and many restaurants have been allowed to facilitate takeaway orders. An especially popular option for take-aways is pizzas. Approximately 3 billion pizzas are sold in the U.S each year. The open market for advertising on pizza boxes has been cleverly identified: it is the perfect way to deliver a message right into the hands of a brand’s target market.
An advertisement is printed on the pizza boxes and then shipped to the pizzerias of the brand or advertiser’s choice. The pizza boxes are delivered right into the hands of consumers, whether at the restaurant or their house. In either case, the pizza box will be in the customer’s home and research shows that on average 45 minutes of brand exposure is achieved. Often the pizza box will make its way into the fridge or sit on a tabletop, this generates increased exposure.
