Advertising on Tabletop Can Deliver High ROI
As businesses focus on reopening after the COVID—19 situations, the demand for brand advertisement is on all time high. Business advertising and marketing campaigns will be a core focus as businesses aim to thrive in the future. Ambient advertising is one of the marketing strategies that businesses need to focus on. A good example of ambient advertising approaches is advertising on tabletop.
How Does Advertising on Tabletop Work?
As the name suggests, this refers to the placement of adverts on the tabletop. Therefore, when a customer walks into a restaurant or a bar sits down and places an order, they interact with the advertisement, while waiting for services. Hence, the advertisement attracts the attention of the target customers.
To ensure effectiveness, the advertiser identifies the refreshment joints frequented by the target audience. Thus, the advertiser prints attractive adverts and places these adverts on the tabletops within the restaurant or bar. As customers walk into the restaurant, they interact with the advertisements and they are more likely to buy from the brand.