How to Identify a Cannabis Marketing Agency
The cannabis market is projected to record robust growth in the next five years. As of 2018, the global cannabis market size stood at USD 10.60 Billion. By the end of 2026, the cannabis market size is expected to hit USD 97 Billion. This exhibits a CAGR of 32.92%. The rapid cannabis market growth attributes to cannabis legalization, which is gaining momentum around the world. The acceptance of cannabis is due to increased recognition that cannabis may have a range of legitimate medicinal benefits. Besides, some states have legalized the use of cannabis for recreational purposes.
The cannabis companies and retailers are evolving rapidly to meet the needs of the mainstream cannabis consumer. Therefore, we see new companies’ emergence, while the existing cannabis companies are diversifying to meet consumer requirements. So, how can cannabis companies attain brand recognition?
The answer is by the hiring of cannabis marketing agencies. Unfortunately, not all marketing agencies can excel in a highly regulated industry like the cannabis industry. Thus, there is a need to hire a reputable cannabis marketing agency. Here are some essential tips to help in hiring a cannabis marketing agency.