Are Advertising Flags More Effective Than Billboards?
Out of home (OOH) advertising is integral to ad campaigns focused on expanding brand visibility and driving product/service sales. Traditional OOH advertising mediums like billboards are coming under pressure from digital platforms. Besides online marketing, nontraditional OOH advertising avenues like advertising flags are growing in terms of wresting the market share from billboards and other legacy avenues.
Understanding advertising flags, how they facilitate brand advertisement
Advertising flags are increasingly becoming a regular feature when companies run promotions. Further, motor vehicle companies use the flags at their yards to direct customers to the location of different models of cars. Usually, the flags come with pre-printed messages targeting an audience as selected by the company. Advertisers plant the flags at event grounds, in front of restaurants and bars, and at the roadside.
The flags come in different sizes and makes but there are two major standards, a 5’ x 3’ flagpole assembly and a 12’ feather-like banner. Oftentimes, the difference in standard determines the cost of obtaining and customizing the flags. Advertisers order the flags in bulk form but it is not impossible to get them individually. However, the beauty of bulk buying is that you get to walk away with nice discounts.