What is Coffee Cup Advertising? Coffee Cup Advertising is a unconventional way to surprise the recipient of the message. Advertisers place the company logos on consumables getting the marketing message directly to the hands of the consumer. The ads are printed
Advertising on pizza boxes is marketing concept that is a sub-segment of Ambient Marketing. This type of media relies on the placement of advertising in unusual and unexpected places (serving as vehicles) often seen as unconventional execution and being first
Door hanger ads belongs to the concept of In-the-Hand Advertising. that relies on the placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so. Here the reasons why
Coffee Cup Ads are a sub-segment of Ambient Marketing and also sometimes recognized as Guerrilla marketing tactics. Ambient media refers to the usage of publicity-grabbing events by utilizing contextual elements of the target groups. The placement of advertising in unusual
Drink Coaster Advertising can be a great advertising vehicle to target the audience in a relaxing environment. Due to its unconventional nature, it surprises the audience attracting their attention, activating cognition and improving the assimilation of the message. This overcomes
Advertising can take many different forms and as technology and the times have changed, advertising has changed with it. Traditional advertising used to only consist of newspapers and radio before branching into television, digital, out-of-home. In-the-Hand Marketing is now the newest trend.
TV advertising is declining Traditional TV viewing has dropped from 25 hours a week in 2011 to just shy of 16 hours a week in 2018 mainly by younger audiences. Nielsen's 2018 Audience Report found that Americans 18-34 averaged about 2.5h
Advertisers are constantly looking for effective tools to promote their products. Door hanger advertising delivers the message straight to the target audience and brings a hands-on exposure to the consumer as they can touch and see the ad closely. With